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Creating a Digital Shock-And-Awe

Estimated Reading Time: 1 Minutes

Standard Operating Procedure – Creating a Digital Shock-And-Awe

Step #

Task

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1

Access the TMT Website:

-Head to the Technology Marketing Toolkit (TMT) website.

-Select the "MSP Launch Academy" section.

 

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2

-Scroll to the bottom of the page and click on "Online Shock-and-Awe."

 

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3

-At the top of the next webpage, select "My Sites."

 

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4

- Click "Copy" next to the TEMPLATE FOR NN Site.

5

-Confirm the "Copy from an Existing Site" radio button is selected.

 

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6

-Verify the correct sites will be copied.

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7

-Enter the recipient's name and company in the provided fields.

-This will auto-generate a site URL (you can modify the URL if needed).

-Click "Create New Site."

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8

-The "Site Guide" will open after the new site is created.

-Begin editing the website by going to Build Site.

-The Nameplate should display the contact’s name and the company you're sending the Shock-and-Awe to.

- Leave the Site Header and Text Link as they are.

-There’s no audio or primary video to add currently.

- Ensure the Business Card matches the person sending the Shock-and-Awe.

-Leave the Free Report/White Paper as is.

 

 

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9

-The Letter will need to be modified:

-Locate the letter template in the "General Sales and Marketing" folder under Marketing > Shock-and-Awe.

-Edit the highlighted sections accordingly.

 

 

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10

-Leave the Book or Suggested Reading and Brochure’s sections as is; no changes are needed here.

 

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11

-Once all edits are complete, preview the site to ensure all templates have converted correctly and appear as intended.

 

Creating a Digital Shock-And-Awe
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