Creating a Digital Shock-And-Awe
Estimated Reading Time: 1 MinutesStandard Operating Procedure – Creating a Digital Shock-And-Awe
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Access the TMT Website: -Head to the Technology Marketing Toolkit (TMT) website. -Select the "MSP Launch Academy" section.
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-Scroll to the bottom of the page and click on "Online Shock-and-Awe."
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-At the top of the next webpage, select "My Sites."
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- Click "Copy" next to the TEMPLATE FOR NN Site. |
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-Confirm the "Copy from an Existing Site" radio button is selected.
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-Verify the correct sites will be copied. |
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-Enter the recipient's name and company in the provided fields. -This will auto-generate a site URL (you can modify the URL if needed). -Click "Create New Site." |
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-The "Site Guide" will open after the new site is created. -Begin editing the website by going to Build Site. -The Nameplate should display the contact’s name and the company you're sending the Shock-and-Awe to. - Leave the Site Header and Text Link as they are. -There’s no audio or primary video to add currently. - Ensure the Business Card matches the person sending the Shock-and-Awe. -Leave the Free Report/White Paper as is.
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-The Letter will need to be modified: -Locate the letter template in the "General Sales and Marketing" folder under Marketing > Shock-and-Awe. -Edit the highlighted sections accordingly.
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-Leave the Book or Suggested Reading and Brochure’s sections as is; no changes are needed here.
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-Once all edits are complete, preview the site to ensure all templates have converted correctly and appear as intended.
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